DigitalFlyer Personal Information Protection Policy

1. Who We Are

DigitalFlyer provides tools that help small and informal South African businesses build a professional online presence and generate leads. Our platform includes landing pages, lead capture forms, and (on the Growth tier) ad tracking tools.

2. What Personal Information We Collect

We collect information in two main ways:

From Business Owners (Clients):

• Name, email address, phone number, and business details
• Business address, description, logo, photos, and social media links
• Payment information (processed securely by Paystack — we do not store full card details)

From Leads (People who enquire through client pages):

• Name, phone number, email address, suburb/town, and details about the service they need

We also collect technical information (IP address, browser type, device) when you visit our site or a client’s page.

3. How and Why We Use Your Information

We use your information to:

• Provide and improve our service
• Deliver leads to the correct business owner
• Send important service updates and occasional news (you can opt out anytime)
• Comply with legal obligations

We only collect and use the minimum information necessary.

4. Sharing Your Information

• We share lead information only with the business owner whose page the enquiry came from.
• We use trusted service providers (such as Supabase, Vercel, and Paystack) to run the platform. These providers are bound by contracts to protect your data.
• We may share information if required by law.

We do not sell your personal information.

5. Security

We use reasonable technical and organisational measures to protect your information. While no system is 100% secure, we continuously work to improve our safeguards.

6. Your Rights Under POPIA

You have the right to:

• Access the personal information we hold about you
• Ask us to correct or delete your information
• Object to processing for direct marketing
• Lodge a complaint with the Information Regulator

To exercise these rights, contact us at the details below.

6a. Data Retention

We keep your personal information for as long as you remain a DigitalFlyer member. If you cancel your subscription, we retain your information for a further 12 months, after which it is deleted, except where we are required by law to keep it longer.

Deletion requests are actioned on our live systems as soon as we receive them. We also keep a weekly encrypted backup of our database for disaster recovery, retained on a rolling 90-day basis, after 90 days each backup is automatically deleted. Any personal information in a backup made before your deletion request will age out of that backup within 90 days.

7. Direct Marketing & Communication

By signing up or using our service, you agree that we may contact you occasionally with updates, news, and relevant information about DigitalFlyer. You can unsubscribe at any time by replying “STOP” or clicking the unsubscribe link in our emails.

8. International Transfers

We prefer to use services based in South Africa where possible. However, some of our service providers (such as Vercel and certain Supabase infrastructure) may process data outside South Africa. Where this happens, we use appropriate safeguards to protect your information.

8a. Cookies and Advertising Tracking

Some client pages use a tracking cookie (Meta Pixel) to help measure advertising performance. This cookie is never loaded automatically — it only loads after you actively choose “Accept” on the cookie banner shown on that page. Choosing “Reject”, or not choosing at all, means the cookie is never set, and the page works exactly the same either way.

9. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

10. Contact Us

Digital Flyer (Pty) Ltd, registration number 2018/350974/07, trading as DigitalFlyer SA
609 Swart Street, Pretoria, 0044, South Africa
Email: info@digitalflyer.co.za
WhatsApp: +27723110570

Our Information Officer is Dewald Rosema, registered with the Information Regulator on 11 July 2026 under registration number 2026-061838. Information Officer requests go to info@digitalflyer.co.za.

If you have concerns about how we handle your personal information, please contact us first. You may also approach the Information Regulator at inforegulator.org.za, by email at POPIAComplaints@inforegulator.org.za, or by post at P.O. Box 31533, Braamfontein, Johannesburg, 2017.